Terms of Service

01Acceptance of Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“Client,” “you,” or “your”) and Digilancer (“Digilancer,” “we,” “us,” or “our”) governing your access to and use of our website, and any search engine optimization, content marketing, link building, website design, or related digital marketing services (collectively, the “Services”).

By engaging Digilancer for any Service, signing a proposal or statement of work, making a payment, or otherwise using our website, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you must not use our Services.

Where a signed proposal, statement of work, or service agreement exists between Digilancer and the Client, and its terms conflict with this document, the signed agreement will take precedence for the matters it specifically addresses; these Terms govern all other matters.

02Description of Services

Digilancer provides digital growth services which may include, without limitation: organic search engine optimization (SEO), technical SEO audits and implementation, local SEO, guest posting and editorial link building, digital PR, content marketing, social media marketing, website design and development, and answer/generative engine optimization (AEO/GEO).

The specific scope, deliverables, timeline, and fees for Services provided to a Client will be set out in a separate proposal, quote, statement of work, or order confirmation (“Order”). In the event of any conflict between an Order and these Terms, the Order shall govern with respect to the scope of Services described in it.

Digilancer reserves the right to modify, suspend, or discontinue any part of its Services at any time, provided that any active, paid engagement will either be honored or a pro-rated refund issued for undelivered work, at Digilancer’s discretion.

03No Guaranteed Results

Client acknowledges that search engine rankings, organic traffic, lead volume, and related outcomes are influenced by factors outside Digilancer’s control, including but not limited to search engine algorithm changes, competitor activity, market conditions, and the Client’s own website performance and content decisions.

• Digilancer does not guarantee any specific ranking position, traffic volume, keyword placement, or timeline for results.
• Any performance figures, case studies, or projections shared by Digilancer are illustrative of past client outcomes and are not a promise of similar results for any individual Client.
• SEO and organic growth strategies typically require a minimum of three to six months before measurable results emerge, and Digilancer makes no representation that results will occur within any specific period.

04Client Responsibilities

To enable Digilancer to perform the Services effectively, Client agrees to:

• Provide timely access to relevant accounts, systems, and platforms (e.g., website admin, analytics, Google Search Console, Google Business Profile, hosting, or CMS credentials) as reasonably required.
• Respond to requests for approvals, content, feedback, or information within a reasonable timeframe, as delays may affect project timelines and results.
• Ensure that any content, materials, trademarks, or assets supplied to Digilancer for use in the Services are owned by, or properly licensed to, the Client, and do not infringe the rights of any third party.
• Refrain from making unauthorized changes to the website or related systems during an active engagement without first notifying Digilancer, where such changes could materially affect ongoing SEO or technical work.

Digilancer is not responsible for delays, reduced performance, or missed milestones resulting from the Client’s failure to meet these responsibilities.

05Fees & Payment

Fees for Services are set out in the applicable Order and are typically billed on a recurring monthly retainer basis, a fixed project fee, or another structure agreed in writing.

• Invoices are due within the timeframe stated on the invoice, typically within seven (7) days of issue, unless otherwise agreed.
• Late payments may result in suspension of Services until the account is brought current, and may accrue late fees as permitted by applicable law.
• Except as otherwise stated in an Order, fees paid to Digilancer are non-refundable once work has commenced for the relevant billing period, reflecting time and resources already committed.
• Third-party costs incurred on the Client’s behalf (e.g., paid placements, premium tools, or advertising spend) are billed separately or passed through at cost, as disclosed in advance.

06Term & Termination

Unless otherwise specified in an Order, engagements continue on a month-to-month basis and may be terminated by either party with thirty (30) days’ written notice.

• Upon termination, Client remains responsible for payment of all fees incurred for Services rendered up to the effective date of termination.
• Digilancer may suspend or terminate Services immediately, without prior notice, in cases of non-payment, breach of these Terms, or conduct that is unlawful, abusive, or harmful to Digilancer’s business or reputation.
• Sections of these Terms that by their nature should survive termination — including but not limited to Intellectual Property, Confidentiality, Limitation of Liability, and Governing Law — will survive any termination or expiration of the engagement.

07Intellectual Property

Upon full payment of all applicable fees, Client will own the final deliverables created specifically for Client under an Order (e.g., website content, on-page changes, published articles on Client-owned properties), except for any pre-existing Digilancer materials, tools, methodologies, templates, or proprietary processes (“Digilancer IP”), which remain the exclusive property of Digilancer.

Digilancer retains the right to use anonymized or aggregated performance data, and to reference the nature of work performed (without disclosing confidential details) for portfolio, marketing, and case study purposes, unless the Client requests otherwise in writing.

Client grants Digilancer a limited license to use Client’s name, logo, and publicly available brand assets solely for the purpose of performing the Services and, unless declined by Client, for case studies and testimonials.

08Confidentiality

Each party agrees to keep confidential any non-public business, technical, financial, or strategic information disclosed by the other party in connection with the Services (“Confidential Information”), and to use such information solely for the purpose of performing or receiving the Services.

This obligation does not apply to information that is or becomes publicly available through no fault of the receiving party, was already known prior to disclosure, or is required to be disclosed by law or valid legal process.

This confidentiality obligation survives termination of the engagement for a period of two (2) years.

09Third-Party Services & Platforms

Services may involve the use of third-party platforms, tools, publications, or vendors (including but not limited to Google, hosting providers, guest posting publications, and analytics tools) that are governed by their own terms of service and privacy policies, over which Digilancer has no control.

Digilancer is not responsible for outages, policy changes, algorithm updates, content removal, or other actions taken by third-party platforms that may affect the Client’s website performance, rankings, or published content.

10Limitation of Liability

To the maximum extent permitted by applicable law, Digilancer’s total aggregate liability arising out of or related to the Services, whether in contract, tort, or otherwise, shall not exceed the total fees paid by Client to Digilancer in the three (3) months preceding the event giving rise to the claim.

In no event shall Digilancer be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, goodwill, or business opportunity, even if advised of the possibility of such damages.

Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law.

11Indemnification

Client agrees to indemnify and hold Digilancer, its officers, employees, and contractors harmless from any claims, damages, liabilities, and expenses (including reasonable legal fees) arising out of: (a) Client’s breach of these Terms; (b) content, materials, or instructions provided by Client that infringe the rights of a third party or violate applicable law; or (c) Client’s use of the Services in a manner inconsistent with these Terms.

12Reporting & Communication

Digilancer will provide periodic reporting on work performed and relevant performance metrics, as agreed in the applicable Order, typically on a monthly basis, along with reasonable access to a point of contact for strategy discussions.

Reports and dashboards are provided for informational purposes and reflect data available from third-party tools and platforms at the time of reporting, which may be subject to revision or discrepancy.

13Governing Law & Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the Islamic Republic of Pakistan, without regard to its conflict of law provisions.

The parties agree to first attempt to resolve any dispute arising out of or relating to these Terms through good-faith negotiation. If a dispute cannot be resolved informally within thirty (30) days, either party may pursue resolution through the competent courts of Islamabad, Pakistan, which shall have exclusive jurisdiction.

14Changes to These Terms

Digilancer may update these Terms from time to time to reflect changes in our Services, legal requirements, or business practices. The updated Terms will be posted on this page with a revised “Last Updated” date.

Continued use of our Services after any such changes constitutes acceptance of the revised Terms. Material changes affecting active engagements will be communicated directly to affected Clients where reasonably practicable.

15Contact Us

If you have any questions about these Terms of Service, please reach out using the details below.